Instagram is a social media platform that has been gaining users swiftly and continuously. In today’s digital age, businesses simply can’t afford to ignore this money-making platform and it is becoming a vital marketing channel especially for SMEs.
Nevertheless, for the uninformed majority, Instagram may not be the easiest social network to master. With your SME’s best interests in mind, we’ve listed down 5 common mistakes to avoid when using Instagram.
1. Using poor-quality images
First impressions matter when it comes to your brand’s social media presence. To ensure that your customer’s first glance of your Instagram profile wouldn’t be their last, it is crucial to ask yourself, what kind of message are you sending? Unless you want the message to spell out “blurry visuals shot on a potato”, then it is best to take a step back to analyse and reconsider your visual strategy.
Using low-quality images immediately discredits your brand and gives off a less-than-professional vibe particularly on a visual platform like Instagram. When you have unappealing and pixelated visuals cluttering up your Instagram timeline, it sends the message that you don’t take your business seriously.
Worry not, one simple tip you can keep in mind is that you can change the entire look and feel of your feed by changing the lighting. If you can’t get a photo in natural light (a popular choice for many!), refrain from posting anything without first retouching the image using one of Instagram’s many filters. Best invention ever.
2. Posting more than you should
We get it. Sometimes, you have a lot of interesting content to share and you want your followers to enjoy them too. However, when utilising your Instagram for business, it is best to practise moderation especially when you are posting an Instagram Story.
While you might personally be inclined to watch a long Instagram Story posted by your best friend or that cute crush, your target audience most likely won’t have the time or attention span to sit through all that content. Ensure that your Instagram Story is only used for key business highlights, for example the launch of a new product or a product teaser.
Depending on the type of business you run, user attention can likely be retained longer when you add unique filters and appropriate hashtag stickers. It is important to edit your content through several drafts. Play the role of a critical editor before finally publishing your content. Remember that though your Instagram Story may only last for 24 hours, the impression it leaves on your followers will last forever.
3. Skipping your analytics
Pay attention to your Instagram analytics. A lot of businesses make the amateur mistake of ignoring the built-in analytics offered by Instagram. In order to use this feature, your Instagram needs to have a business profile instead of a regular user profile. Through the analytics, you will be able to differentiate the sort of content that brings results from content that is wasting precious resources. The data collected will also allow you to understand your audience better.
By educating yourself on your follower demographics, interests, and online purchasing behaviour, you will be able to create content that appeals to your followers. These are all essential data that will help shape your strategy and take you one step further.
Besides Instagram, you may also find a large pool of Instagram analytics tools to choose from out there. Different types of analytics tools will give you different kinds of data valuable for your business. So don’t limit yourself to just one. To get started, check out this list of the best Instagram analytics tools.
4. Making it all about the sales
For many of us, Instagram is viewed first and foremost as a social platform rather than a shopping platform. Avoid making your page too salesy. Too many posts on products alone may result in a lower engagement rate. Customers enjoy viewing the culture of a particular business which may include how the employees interact behind the scenes and the creative process behind your product.
The reality of today’s online customers is that people tend to relate better to authentic content. Thus, your brand should focus on sharing more real moments. The challenge is to evoke an emotion from your post followed by a caption that persuades a reaction.
5. Skimping on influencers
Businesses often do not recognise the impact of engaging suitable influencers on their business development. Statistics show that consumers trust recommendations from people they know or those who feel familiar to them (such as influencers they follow) over other forms of recommendations. For brands, this is an opportunity to leverage existing influencers on the Instagram platform to help promote their product or campaigns.
If you are a new business and don’t have a huge budget to spend, try sending across your products to relevant influencers or micro-influencers for free. Chances are they would give a free shout-out and promote your products to millions of their fans as a way to say thank you.
Guilty of making any of these common mistakes? It is never too late to leave them behind! Feel free to apply our recommendations and give your business ample chance to flourish.
In response to the recently announced MCO extension, unifi is extending all ongoing support measures for local SMEs until 14 April 2020 to help them remain productive throughout this period of restricted movement. This includes unifi’s 999GB FREE LTE hotspot pass and free access to unifi’s integrated Digital Marketing Solutions (DMS) platform with tools like Instaweb, Google Ads and Facebook Ads.
To learn more about how unifi is supporting businesses navigate challenges during the MCO, read our statement here. To keep up to date with the latest news and developments, follow unifi social media and visit our #stayConnected page for comprehensive coverage on COVID-19 and the MCO.
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